Exploring the impact of product service quality on buyer commitment and loyalty in B to B relationships
Sung Hong Kim, Jin Han Kim, and Won Jun Lee
| Year of publication: |
April-June 2018
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| Authors: | Kim, Sung Hong ; Kim, Jin Han ; Lee, Won Jun |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 2, p. 91-117
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| Subject: | Product service quality | commitment | loyalty | B to B relationship | manufacturing industries | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Industrie | Manufacturing industries | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2018.1454628 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873879