Exploring the impact of targeted communication on customer experience : a natural experiment
Rocco Caferra, Dario Antonio Schirone, Paola Tiranzoni, Andrea Morone
| Year of publication: |
2025
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|---|---|
| Authors: | Caferra, Rocco ; Schirone, Dario Antonio ; Tiranzoni, Paola ; Morone, Andrea |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104240, p. 1-12
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| Subject: | Consumer behavior | Natural experiment | Self-control scale | SOR model | Konsumentenverhalten | Consumer behaviour | Experiment | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104240 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441746