Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market : a theoretical prediction study
Lingwen wei and Yan Hong and Xianyi Zeng
| Year of publication: |
2024
|
|---|---|
| Authors: | Wei, Lingwen ; Hong, Yan ; Zeng, Xianyi |
| Subject: | Content marketing | Development strategy | Fashion brands | Fuzzy logic | The second-hand market | Marketingmanagement | Marketing management | Mode | Fashion | Gebrauchtmarkt | Second-hand market | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Fuzzy-Set-Theorie | Fuzzy sets | Bekleidungsindustrie | Clothing industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-09-2023-0232 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323662