Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Christine M. Kowalczyk and Marla B. Royne
| Year of publication: |
September 2016
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|---|---|
| Authors: | Kowalczyk, Christine M. ; Stafford, Marla Royne |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 5, p. 610-617
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| Subject: | Consumer socialization | children | screen media | attitudes toward advertising | restrictive mediation | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Werbung | Advertising | Werbewirkung | Advertising effects | Mütter | Mothers | Meinung | Opinion | Zielgruppe | Target group | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12306 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620143