Exploring the influence of online reviews and motivating factors on sales : a meta-analytic study and the moderating role of product category
Kunlin Li, Yuhan Chen, Liyi Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Li, Kunlin ; Chen, Yuhan ; Zhang, Liyi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-11
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| Subject: | Meta-analysis | Moderating effect | Motivating factors | Online review | Product category | Product sales | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Motivation | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268995