Exploring the influence of sensory marketing on brand perception
Year of publication: |
2023
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Authors: | Krupka, Zoran |
Published in: |
Naše gospodarstvo : NG. - Warsaw : Sciendo, ISSN 2385-8052, ZDB-ID 2197674-0. - Vol. 69.2023, 3, p. 45-55
|
Subject: | Brand | Sensory marketing | Brand perception | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Wahrnehmung | Perception | Markenimage | Brand image | Markenartikel |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/ngoe-2023-0017 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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