Exploring the influence path of brand relationship quality of agricultural products' regional public brand with a dual-attention perspective
Yang Zhao, Yufang Wang, Jiangli Zhang, Jiawen Ren and Lin Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Zhao, Yang ; Wang, Yufang ; Zhang, Jiangli ; Ren, Jiawen ; Wang, Lin |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 20.2025, 1, p. 75-97
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| Subject: | brand relationship quality | brand reputation | fsQCA | media attention | user attention | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand | Produktqualität | Product quality | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2025.143007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015412953