Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?
Matilde Milanesi, Andrea Runfola and Simone Guercini
| Year of publication: |
2024
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|---|---|
| Authors: | Milanesi, Matilde ; Runfola, Andrea ; Guercini, Simone |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 3/4, p. 806-826
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| Subject: | Asset of foreignness | Born globals | Internationalization pathways | Luxury | SMEs | Globalisierung | Globalization | KMU | SME | Luxusgüter | Luxury goods | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Welt | World | Auslandsinvestition | Foreign investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-08-2023-0174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057135