Exploring the issues for the success of multichannel network businesses in Korea
Yoon-Jin Choi, Hee-Woong Kim
| Year of publication: |
2020
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|---|---|
| Authors: | Choi, Yoon-Jin ; Kim, Hee-Woong |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 28.2020, 2, p. 90-110
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| Subject: | Branded Content | Causal Loop Diagram | CLD | Creator | Individual Media | MCN | Multichannel Network | System Dynamics | YouTube | Social Web | Social web | Markenführung | Brand management | Unternehmensnetzwerk | Business network | Südkorea | South Korea | System dynamics | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2020040105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304202