Exploring the link between payment schemes and customer fraud : a mental accounting perspective
Ina Garnefeld, Andreas Eggert, Markus Husemann-Kopetzky, Eva Böhm
| Year of publication: |
2019
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|---|---|
| Authors: | Garnefeld, Ina ; Eggert, Andreas ; Husemann-Kopetzky, Markus ; Böhm, Eva |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 4, p. 595-616
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| Subject: | Customer fraud | Behavioral pricing | Payment scheme | Mental accounting | Betrug | Fraud | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00653-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107250