Exploring the Marketing Program Antecedents of Performance in a Global Company
| Year of publication: |
2004
|
|---|---|
| Authors: | Townsend, Janell D. ; Yeniyurt, Sengun ; Deligonul, Z.Seyda ; Cavusgil, S.Tamer |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 12.2004, 4, p. 1-24
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