Exploring the mediated and moderated effects of operator service quality on customer retention : evidence from Taiwan's mobile market
Year of publication: |
2017
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Authors: | Chen, Chun-mei |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 9.2017, 4, p. 21-42
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Subject: | service quality | perceived value | customer retention | personality traits | wireless | Dienstleistungsqualität | Service quality | Taiwan | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Mitarbeiterbindung | Employee retention | Kundenbindung | Customer retention |
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