Exploring the moderating roles of environmental consciousness, desire to fly, and desire for luxury in "Fly to Nowhere" initiative
Kong Cheen Lau, Sean Lee and Ian Phau
| Year of publication: |
2025
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| Authors: | Lau, Kong Cheen ; Lee, Sean ; Phau, Ian |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 35.2025, 3, p. 399-416
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| Subject: | air travel | attitude | consciousness | Environmental | intention | motivation | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Luxusgüter | Luxury goods | Motivation | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2025.2506120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015550552