Exploring the need for (extreme) speed : motivations for and outcomes of discontinuous NPD acceleration
Matthew B. Shaner, Anton P. Fenik, Charles H. Noble and Kang Bok Lee
| Year of publication: |
2020
|
|---|---|
| Authors: | Shaner, Matthew B. ; Fenik, Anton P. ; Noble, Charles H. ; Lee, Kang Bok |
| Subject: | competitive strategy | discontinuous NPD | mixed methods | New product development | NPD acceleration | Produktentwicklung | Innovationsmanagement | Innovation management | Innovation | Wettbewerbsstrategie | Competitive strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1741428 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012249661