Exploring the need for (extreme) speed : motivations for and outcomes of discontinuous NPD acceleration
Matthew B. Shaner, Anton P. Fenik, Charles H. Noble and Kang Bok Lee
| Year of publication: |
2020
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|---|---|
| Authors: | Shaner, Matthew B. ; Fenik, Anton P. ; Noble, Charles H. ; Lee, Kang Bok |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 7/8, p. 727-761
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| Subject: | competitive strategy | discontinuous NPD | mixed methods | New product development | NPD acceleration | Produktentwicklung | Innovationsmanagement | Innovation management | Innovation | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1741428 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012249661