Exploring the new marketing : study guide, selected readings, case incidents, and other exercises
Robert M. Fulmer ; Roger A. Strang
| Year of publication: |
1976 ; 1. print.
|
|---|---|
| Other Persons: | Fulmer, Robert M. (contributor) ; Strang, Roger A. (contributor) |
| Publisher: |
New York : Macmillan [u.a.] |
| Extent: | X, 220 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erg. zu: Fulmer, Robert M.: The new marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004008714