Exploring the nexus between internal branding and front-line employees performance in Indian public sector banks : serial mediation approach
V. Madhusudhan Goud and Sheena
| Year of publication: |
2024
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|---|---|
| Authors: | Goud, V. Madhusudhan ; Sheena S. |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 28.2024, 5, p. 580-591
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| Subject: | Internal Branding | Work Engagement | Job Satisfaction | Organizational Citizenship Behaviours towards Customers (OCBC) | Front-line Employees | Leistungsmotivation | Work motivation | Indien | India | Arbeitsverhalten | Work behaviour | Arbeitszufriedenheit | Job satisfaction | Personalmarketing | HR marketing | Markenführung | Brand management | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09722629211039348 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015156770