Exploring the relationship between social media use and anti-luxury behavior : implications for interactive marketing strategies
Hoang Tran Phuoc Mai Le, Jungkun Park, Trang Thi Nguyen and Jeewoo Yun
| Year of publication: |
2024
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|---|---|
| Authors: | Le, Hoang T. P. M. ; Park, Jungkun ; Nguyen, Trang Thi ; Yun, Jeewoo |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 4, p. 549-569
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| Subject: | Anti-law | Anti-luxury marketing | Content analysis | CSR | Luxury | Social network | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Soziales Netzwerk | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2023-0125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062570