Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
Rohini Vijaygopal; Sally Dibb
| Year of publication: |
2012
|
|---|---|
| Authors: | Vijaygopal, Rohini ; Dibb, Sally |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 1, p. 47-56
|
| Subject: | Ethnische Gruppe | Ethnic group | Inder | Indians | Soziale Integration | Social integration | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Großbritannien | United Kingdom |
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