Exploring the role of advertising in the context of tourist-destination congruity
Tina Šegota
| Year of publication: |
2024
|
|---|---|
| Authors: | Šegota, Tina |
| Subject: | congruity | advertising | marketing | tourist | picture | visualization | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875231168621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582388