Exploring the role of heuristics in buyer-supplier relationship dynamics
Susanne Åberg and Poul Houman Andersen
| Year of publication: |
2024
|
|---|---|
| Authors: | Åberg, Susanne ; Andersen, Poul Houman |
| Subject: | Buyer-supplier relationship | Commitment | Heuristics | Perception of fairness | Relationship dynamics | Relationship value | Lieferantenmanagement | Supplier relationship management | Heuristik | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Supply chain |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-06-2023-1089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015197492