Exploring the role of innovativeness and opinion leadership in diffusion
Year of publication: |
2014
|
---|---|
Authors: | Shi, Xiaohui ; Fernandes, Kiran |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 18.2014, 4, p. 1-23
|
Subject: | Diffusion | opnion leadership | innovativeness | Innovationsdiffusion | Innovation diffusion | Innovation | Führungsstil | Leadership style |
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