Exploring the role of product attributes in 9-ending pricing strategies : a study on online retailing
Mariana Gaspar Gonçalves, Belem Barbosa, Jose Ramon Saura, Marcello Mariani
| Year of publication: |
2025
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|---|---|
| Authors: | Gonçalves, Mariana Gaspar ; Barbosa, Belem ; Saura, José Ramón ; Mariani, Marcello M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 192.2025, Art.-No. 115285, p. 1-11
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| Subject: | E-commerce | Just-below prices | Odd prices | Price strategy | Psychological prices | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115285 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422160