Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective
| Year of publication: |
2021
|
|---|---|
| Authors: | Roy, Rajat ; Sharma, Piyush ; Chan, Ricky Y. K. ; Potdar, Vidyasagar |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 5 (05.03.), p. 866-880
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21474 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535708