Exploring the role of stakeholders in place branding : a case analysis of the "City of Liverpool"
Vishwas Maheshwari and George Lodorfos; Ian Vandewalle
| Year of publication: |
2014
|
|---|---|
| Authors: | Maheshwari, Vishwas ; Lodorfos, George ; Vandewalle, Ian |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 13.2014, 1, p. 104-121
|
| Subject: | place branding | place marketing | business development | stakeholders | sustainability | Stakeholder | Standortmarketing | Place marketing | Stadtmarketing | City marketing | Markenführung | Brand management | Destinationsmanagement | Destination management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011289474