Exploring the social diffusion effects of green consumption : evidence from green innovative products
Zhihao Wang, Wei Li, Mengxin Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Zhihao ; Li, Wei ; Wang, Mengxin |
| Subject: | Experience sampling method | Green consumption behaviors | Information-sharing behaviors | Social diffusion | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103893 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101934