Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization
Manojit Chattopadhyay and Debdatta Pal
| Year of publication: |
2024
|
|---|---|
| Authors: | Chattopadhyay, Manojit ; Pal, Debdatta |
| Subject: | Airbnb title description | linguistic cues | Marketer generated content (MGCs) | multivariate adaptive regression spline model | value co-creation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2023.2292636 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511631