Exploring the switching intention of patients to e-health consultations platforms : blending inertia with push–pull–mooring framework
Nikita Dogra, Shuchita Bakshi and Anil Gupta
| Year of publication: |
2023
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|---|---|
| Authors: | Dogra, Nikita ; Bakshi, Shuchita ; Gupta, Anil |
| Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 17.2023, 1, p. 15-37
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| Subject: | E-health | Inertia | Online health services | PPM | Push-pull-mooring theory | Status quo | Switching behavior | Switching cost | Switching intentions | Konsumentenverhalten | Consumer behaviour | E-Health | Wechselverhalten | Switching behaviour | Patienten | Patients | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-02-2021-0066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335336