Exploring the underlying dimensions of violence in print advertisements
Hillary A. Leonard and Christy Ashley
| Year of publication: |
2012
|
|---|---|
| Authors: | Leonard, Hillary A. ; Ashley, Christy |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 1, p. 77-90
|
| Subject: | Werbung | Advertising | Gewalt | Violence | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Meinungsforschung | Opinion poll |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009536710