Exploring traditional and new web-based methods to involve customers in new product development
Wei Liu, Songhe Ye and James Moultrie
| Year of publication: |
2019
|
|---|---|
| Authors: | Liu, Wei ; Ye, Songhe ; Moultrie, James |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 23.2019, 1, p. 42-64
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| Subject: | new methods | traditional methods | customer involvement | new product development | internet | Produktentwicklung | New product development | Kundenintegration | Customer integration | Internet | Beziehungsmarketing | Relationship marketing | Innovation | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPD.2019.098398 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012041729