Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana : an integrative social marketing approach
Isaac Sewornu Coffie and Ernest Yaw Tweneboah-Koduah, Matilda Adams and Victoria Ekua Mann
| Year of publication: |
2025
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|---|---|
| Authors: | Coffie, Isaac Sewornu ; Tweneboah-Koduah, Ernest Yaw ; Adams, Matilda ; Mann, Victoria Ekua |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 15.2025, 2/3, p. 245-262
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| Subject: | Biodiversity | Downstream social marketing | Integrative social marketing | Midstream social marketing | Species extinction | Upstream social marketing | Social Marketing | Social marketing | Artenvielfalt | Ghana | Wildtierschutz | Wildlife conservation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-09-2024-0211 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015423847