Exploring user engagement strategies and their impacts with social media mining : the case of public libraries
Hongbo Zou, Hsuanwei Michelle Chen and Sharmistha Dey
| Year of publication: |
December 2015
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| Authors: | Zou, Hongbo ; Chen, Hsuanwei Michelle ; Dey, Sharmistha |
| Published in: |
Journal of management analytics. - Abingdon, Oxon : Taylor & Francis, ISSN 2327-0012, ZDB-ID 2896673-9. - Vol. 2.2015, 4, p. 295-313
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| Subject: | big data analytics | user engagement | social media | social media mining | topic modelling | sentiment analysis | participatory servies | Social Web | Social web | Data Mining | Data mining | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Big Data | Big data | Kundenintegration | Customer integration | Bergbau | Mining | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/23270012.2015.1100969 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011724095