Exploring users' motivations to participate in viral communication on social media
Year of publication: |
2019
|
---|---|
Authors: | Tiago, Maria Teresa Borges ; Tiago, Flávio Borges ; Cosme, Carla |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 574-582
|
Subject: | Social media | Viral marketing communication | Facebook | Pass-on behavior | Sharing behavior | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kommunikation | Communication |
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