Expressions of customer rumination in online posts and firm responses
Hai-Anh Tran, Yuliya Strizhakova, Bach Nguyen, Samuel G. B. Johnson
| Year of publication: |
2025
|
|---|---|
| Authors: | Tran, Hai-Anh ; Strizhakova, Yuliya ; Bach Nguyen ; Johnson, Samuel G. B. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 53.2025, 3, p. 825-853
|
| Subject: | Apology | Compensation | Empathy | Negative reviews | Rumination | Sales | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Beschwerdemanagement | Complaint management | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01061-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015509004