Extended DEMO-based SLAs to specify customers' expectations
Mário Almeida, Carlos Mendes, and Miguel Mira da Silva
| Year of publication: |
2013
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|---|---|
| Authors: | Almeida, Mário ; Mendes, Carlos ; Silva, Miguel Mira da |
| Published in: |
Exploring services science : 4th international conference, IESS 2013, Porto, Portugal, February 7 - 8, 2013 ; proceedings. - Heidelberg [u.a.] : Springer, ISBN 3-642-36355-5. - 2013, p. 292-298
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| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Erwartungsbildung | Expectation formation | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009729066