Extended Reality and Metaverse : Immersive Technology in Times of Crisis

edited by Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro

"Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits -- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning.

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Year of publication:	2023
Other Persons:	Jung, Timothy (ed.) ; Dieck, M. Claudia tom (ed.) ; Loureiro, Sandra Maria Correia (ed.)
Institutions:	International XR Conference / Annual conference <7., 2022, Lissabon>
Publisher:	2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Springer
Subject:	Augmented Reality \| Virtual Reality \| eXtended Reality \| Immersive Technologies \| State of the Art Research \| Fashion retail \| Mobile augmented reality \| Digital twin \| Metaverse \| Smart city \| Sustainable tourism \| Serious game reality \| Cultural heritage \| Virtual reconstruction \| Heritage tourism \| Tele-rehabilitation \| VR in nursing education \| Cinematic virtual reality \| Animation design \| Virtuelle Realität \| Virtual reality \| Kulturgüter \| Ökotourismus \| Ecotourism \| Computerspiel \| Video game \| Tourismuswirtschaft \| Tourism industry \| Digitalisierung \| Digitization

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Extent:	1 Online-Ressource (XII, 348 p. 124 illus., 106 illus. in color.)
Series:	Springer Proceedings in Business and Economics
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift
Language:	English
Notes:	"The seventh International XR Conference was held in Lisbon, Portugal, in April 2022." - Side v
ISBN:	978-3-031-25390-4 ; 978-3-031-25389-8 ; 978-3-031-25391-1 ; 978-3-031-25392-8
Other identifiers:	10.1007/978-3-031-25390-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013545724