Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences
Bin Liu and Jing Sun and Zongsheng Huang
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Bin ; Sun, Jing ; Huang, Zongsheng |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 10, p. 2611-2633
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| Subject: | Agency sale | Bundled sale | Consumer preference | Extended warranty service | Supply chain management | Lieferkette | Supply chain | Leistungsbündel | Bundling strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Garantie | Warranty | Verkaufsförderung | Sales promotion | Konsumentenpräferenzen | Consumer preferences | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2023-1063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210816