An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Year of publication: |
2023
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---|---|
Authors: | Frank, Björn ; Mitsumoto, Shusei |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 4, p. 1091-1114
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Subject: | Athlete endorsement | gender | match-up hypothesis | source attractiveness model | sports experience | Werbewirkung | Advertising effects | Sportler | Athletes | Sport | Sports | Werbung | Advertising | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Description [tandfonline.com] |
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