Extending the boundaries of sensory marketing and examining the sixth sensory system : effects of vestibular sensations for sitting versus standing postures on food taste perception
Dipayan Biswas, Courtney Szocs, Annika Abell
| Year of publication: |
2019
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|---|---|
| Authors: | Biswas, Dipayan ; Szocs, Courtney ; Abell, Annika |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 4, p. 708-724
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| Subject: | sensory marketing | vestibular system | posture | food taste | physical stress | cross-modal effects | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Marketing |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucz018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120639