Extending customers' roles in e-commerce : promises, challenges, and some findings
Stefan Klein, Frank Köhne, and Carsten Totz
| Year of publication: |
2006
|
|---|---|
| Authors: | Klein, Stefan ; Köhne, Frank ; Totz, Carsten |
| Published in: |
E-commerce and the digital economy. - Armonk, NY [u.a.] : Sharpe, ISBN 0-7656-1150-3. - 2006, p. 75-90
|
| Subject: | Telekommunikationssektor | Telecommunications industry | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003427305