Extending technology for market disruption : a case study
Elaine M. Notarantonio and Charles J. Quingley Jr.
| Year of publication: |
2013
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|---|---|
| Authors: | Notarantonio, Elaine M. ; Quingley, Charles J. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 4, p. 309-313
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| Subject: | disruption | innovation | marketing strategy | competitive | brand extensions | production innovation | Innovation | Marketingmanagement | Marketing management | Markenführung | Brand management | Markentransfer | Brand extension | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Disruptive Innovation | Disruptive innovation | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788441