Extending the conceptualization of destination brand experiences
Cecilia Ngwira, Vincent Wing Sun Tung, and Serene Wai Tsz Tse
| Year of publication: |
2023
|
|---|---|
| Authors: | Ngwira, Cecilia ; Tung, Vincent Wing Sun ; Tse, Serene Wai Tsz |
| Subject: | band experience | satisfaction | spiritual | relational | nature | lake | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing | Event-Marketing | Event marketing | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875221127684 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368605