Extreme luxury fashion : business model and internationalization process
Year of publication: |
2017
|
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Authors: | Guercini, Simone ; Milanesi, Matilde |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 3, p. 403-424
|
Subject: | Luxury | Fashion | Internationalization | Liabilities | International business | Business model | Geschäftsmodell | Mode | Luxusgüter | Luxury goods | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Bekleidungsindustrie | Clothing industry |
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