Extremity bias in online reviews : the role of attrition
Year of publication: |
2022
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Authors: | Brandes, Leif ; Godes, David ; Mayzlin, Dina |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 4, p. 675-695
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Subject: | electronic commerce | field experiments | microeconomics | online reviews | online word of mouth | Internet | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour |
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