Extremity bias in online reviews : the role of attrition
Leif Brandes, David Godes, and Dina Mayzlin
| Year of publication: |
2022
|
|---|---|
| Authors: | Brandes, Leif ; Godes, David ; Mayzlin, Dina |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 4, p. 675-695
|
| Subject: | electronic commerce | field experiments | microeconomics | online reviews | online word of mouth | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing | Internet | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211073579 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389194