Extrinsic and intrinsic motivation in the use of the internet as a tourist information source
Year of publication: |
2007
|
---|---|
Authors: | Castañeda, J. Alberto ; Frías, Dolores M. ; Muñoz-Leiva, Francisco ; Rodríguez, Miguel A. |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007, 1, p. 37-52
|
Subject: | Online-Marketing | Internet marketing | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Informationsverhalten | Information behaviour | Werbepsychologie | Psychology of advertising | Schätzung | Estimation |
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