Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Georgios Halkias, Arnd Florack, Adamantios Diamantopoulos and Johanna Palcu
| Year of publication: |
2022
|
|---|---|
| Authors: | Halkias, Georgios ; Florack, Arnd ; Diamantopoulos, Adamantios ; Palcu, Johanna |
| Subject: | Herkunftsbezeichnung | Designation of origin | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Visuelle Wahrnehmung | Visual perception | Schweiz | Switzerland | Rumänien | Romania |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013331130