Facilitating interfirm collaboration by using social media
Tingyu Lu, Xubing Zhang, Guijun Zhuang, and Yu Chang
| Year of publication: |
2024
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|---|---|
| Authors: | Lu, Tingyu ; Zhang, Xubing ; Zhuang, Guijun ; Chang, Yu |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 31.2024, 3, p. 281-301
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| Subject: | interfirm coordination | interpersonal guanxi | relationship-focused social media usage | task-focused social media usage | Task-technology fit theory | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2024.2364685 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191833