Facing clutter : on message competition in marketing communications
Sara Rosengren
| Year of publication: |
2008
|
|---|---|
| Authors: | Rosengren, Sara |
| Publisher: |
Stockholm : EFI, Economic Research Inst., Stockholm School of Economics |
| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Mediennutzung | Media usage | Werbeplanung | Advertising planning | Öffentlichkeitsarbeit | Public relations | Markenartikel | Brand |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 148 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author |
| Language: | English |
| Thesis: | Zugl.: Stockholm, Handelshögskolan, Diss., 2008 |
| ISBN: | 978-91-7258-769-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003814411