Factor exploation and multi-criteria assessment method (AHP) of multi-generational consumer in electronic commerce
Anil Kumar and Manoj Kumar Dash
| Year of publication: |
2014
|
|---|---|
| Authors: | Kumar, Anil ; Dash, Manoj Kumar |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 7.2014, 2, p. 213-236
|
| Subject: | electronic purchasing | global market | hierarchical structure | prioritisation | proliferation | Electronic Commerce | E-commerce | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010422227