Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Talya Miron-Shatz, Glen M. Doniger, and Yaniv Hanoch
| Year of publication: |
2014
|
|---|---|
| Authors: | Miron-Shatz, Talya ; Doniger, Glen M. ; Hanoch, Yaniv |
| Published in: |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-7800-3. - 2014, p. 345-363
|
| Subject: | Warenkennzeichnung | Product labelling | Gesundheitsrisiko | Health risk | Zielgruppe | Target group | Werbewirkung | Advertising effects | Motivation | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Rezeptfreies Arzneimittel | OTC pharmaceuticals | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010353556