Factors affecting advertising value on social networking sites : an empirical evidence
Arun Kumar and Mrinalini Pandey
| Year of publication: |
2016
|
|---|---|
| Authors: | Kumar, Arun ; Pandey, Mrinalini |
| Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 13.2016, 1, p. 85-100
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| Subject: | Social Networking sites | Advertising value | Structural Equation modeling | Peer-influence | Credibility | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560544